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Online General Insurance: Top Reasons
Feb 28, 2023

Top Reasons to Buy General Insurance Online: Customer Preferences

In today's fast-paced world, convenience is key. Customers are constantly looking for ways to save time and make their lives easier. That's why buying general insurance online has become the preferred option for many customers. General insurance policies cover a wide range of risks like health, travel, motor, home, business, and so on. These days, electric vehicle insurance policies are also being provided. Buying these general insurance policies online can be quite beneficial in several regards and hence, many people prefer that route. Are you wondering whether you should buy general insurance online as well? Let us explain to you the benefits of the same to help you make a well-informed decision.

Why People Prefer Buying General Insurance Policies Online?

Let’s explore the reasons why more and more individuals are opting for online platforms to purchase general insurance policies.
  • Convenience and Accessibility

One of the primary reasons why customers prefer buying general insurance online is the convenience it offers. With just a few clicks, customers can browse through a range of policies, compare premiums, and select the one that suits their requirements. They can also renew their existing policies and file insurance claims online, making the entire process quick and easy. One can buy general insurance online at any time of the day as long as they have an internet connection. This means that a person looking to buy insurance does not have to take time off from work or travel long distances to visit an insurance provider’s office. The accessibility of online insurance has made it possible for customers to buy insurance policies from the comfort of their homes or offices.
  • Wider range of selection

Another reason why customers prefer buying general insurance online is the availability of a wider range of policies. With the introduction of digitalization, customers can access general insurance policies from a wide range of insurers, allowing them to make informed decisions. Customers can compare policies, features, and premiums offered by different insurers and choose the policy that offers the best value for their money. This ensures that customers get the policy that is tailored to their needs and is cost-effective. For example, customers who travel frequently can search for and buy travel insurance policies that cover emergency medical expenses, trip cancellation, loss of baggage, and other risks that are unique to travel. The availability of a wider range of policies ensures that customers can buy insurance policies that meet their specific requirements.
  • Cost-effective premium options

One of the benefits of buying general insurance online is the chance to have lower premiums by way of digital-only offerings provided by insurers. Insurance providers may offer online savings to customers who purchase policies online, as it can help them save the cost usually associated with issuing policies the traditional way. Customers can take advantage of these offerings to reduce their insurance premiums, making them more affordable. ##

Other Benefits of Online Insurance

Along with buying general insurance online, one can also raise an insurance claim digitally as well as renew their policies online.
  • Renew insurance online

Online policy renewal is a simple process, and customers can do it from the comfort of their homes, without having to visit the insurance provider's office. Customers can renew their policies with just a few clicks. This not only saves time but also eliminates the need for paperwork, making the process more efficient. Insurance providers send reminders to customers via email or SMS, making it easier for customers to remember about their insurance renewal. One can modify their coverage and choose or remove any coverage aspects when they renew their insurance policies online. For instance, you can opt for add-ons that increase your coverage by paying an extra premium. Online payment portals used by insurers are quite safe and secure as well.
  • Raise a claim online

Another advantage of online insurance is the easy and hassle-free insurance claim process. With online claim processes, customers can easily submit their claims and track their progress in real-time. This eliminates the need for paperwork and multiple in-person visits to the insurance company, making the process more efficient and hassle-free. Moreover, customers can benefit from faster claims processing and receive their payouts directly in their bank accounts.


In conclusion, the reasons for buying general insurance online are plenty. Customers prefer the convenience and accessibility of online policies, the wider range of policies, and the savings that can be accessed online. The easy and hassle-free online insurance renewal and insurance claim process have also made it a preferred option for customers. The benefits of buying general insurance online not only save time but also offer cost savings and ensure that customers get the best value for their money. As digitalization continues to change the insurance industry, buying general insurance online is becoming the preferred option for many customers. ## All savings are provided by the insurer as per the IRDAI approved insurance plan. Standard T&C apply. Insurance is the subject matter of solicitation. For more details on benefits, exclusions, limitations, terms, and conditions, please read the sales brochure/policy wording carefully before concluding a sale.

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